Created for We Are Royale
I was overjoyed to hear we would be able to present ideas for the Daily Show with Trevor Noah rebrand. That is, until learning we had only four days to execute an extremely thought intensive process. An exercise in time management as well as a education in a top to bottom refresh. It was important not to stray too far from The Daily Show look while still insuring that this was a different approach that the team had never seen before. At the end it felt like an exhausting design boot camp.